Transition numérique d’un cours d’introduction au marketing : conception d’un dispositif d’enseignement mixte adapté à la méthode des études de cas

Abstract

In this practice report on integrating information technologies, we show how the way in which we adapted the preparation for the practical exercises of an introductory marketing course. We used seven different digital tools to make the work more personalized, engaging and interactive. This pedagogical innovation was evaluated by the students, the teaching team and independent experts. On the basis of this three-fold assessment, this report identifies the strengths, weaknesses and areas for future improvement of this learning aid.